Founded in 2005, the Asia Pacific Brand Foundation (APBF) is a non-profit organisation dedicated to developing brands in a myriad of business backdrops. Led by its Patron, H.E. Tun Dr. Mahathir Mohamad, Malaysia’s fourth Prime Minister together with a Board of Governors who are experienced captains of industries and brand icons.
Brands are catalysts of growth and organisations musts realise the significance of brands and branding if they want to be successful and achieve market leadership position. Consumers must also be educated and informed of the qualities of good brands and best branding practices. This is where the APBF steps in to make a difference and assist brands to achieve their maximum potential.
With aspirations to encourage awareness of branding in Malaysia and across the world, the APBF takes an active role in identifying and nurturing outstanding Malaysian brands to an international platform. The foundation continually goes on the mission to educate and communicate the value of branding, with the concept that brand culture combined with good practices will give Malaysia the edge amongst the world’s advanced nations.
Starting off on a modest note with publication of branding articles in the media, APBF evolved into an association that organised branding seminars and forums to discuss issues and latest developments in branding. The organisation’s commitment in encouraging the performance of businesses through branding saw the launch of the Tun Dr Mahathir-The BrandLaureate Lecture Series, with the aim of furthering the objectives of APBF.
After its establishment, the APBF has embarked on many initiatives through The BrandLaureate to support its brand mission. Among the significant events initiated include The BrandLaureate Awards for multinationals (MNC’s), Public Listed Companies (PLC’s), Trans-National Corporations (TNCs), Governement Linked Corporations (GLC’s) and Large Corporations (LC’s). With the success of the awards, the APBF then launched The BrandLaureate – SMEs BestBrands Awards to honour the small and medium enterprises in the country.
A visionary organisation, APBF aims to continue to take branding into a new dimension through passion and commitment.
For more information about our organization, please download our corporate profile.