Brands are not confined to just products and services but include individuals. Successful individuals who have contributed greatly to the growth of a business, brand or an industry are personalities in their own right. The Asia Pacific Brands Foundation (APBF) takes cognizance of the role of these individuals and their contributions to society.
The BrandLaureate Brand Personality Awards is initiated to honor these successful individuals whose contributions have helped the nation to grow, enhanced the well being of society and make our lives more comfortable. The BrandLaureate Brand Personality Awards includes The BrandLaureate Hall of Fame Awards, The BrandLaureate Patron Awards, The BrandLaureate Brand Personality Awards and The BrandLaureate -SMEs Brand Personality Awards.