NETFLIX’s Squid Game is one of the most viral topics of 2021, and it offers some significant business-related insights. The South Korean survival drama can teach you many valuable marketing lessons that your brand or business can use to improve sales and organic publicity.

The TV show is based on the events of desperately poor people who were invited to compete in children’s themed games with deadly consequences.

Ironically, Squid Game had virtually no press or marketing in the U.S. before its debut, but it still managed to become the topic of the year. Here are three important marketing lessons we can learn from its example:

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