CONGRATULATIONS to Nur Zalikha Mohd Rasidi, the founder of Ika Baker International Sdn Bhd (Umido Bakery) for winning The BrandLaureate SMEs e-Branding Awards 2020 in the category of Lifestyle – Online Baking Class & Bakery.

A native of Gerik, Perak, Nur Zalikha’s passion for cooking started early, when she helped her mother to make cakes and biscuits during Hari Raya Aidilfitri, and dreamed of opening her own bakery one day.

At the age of 20, Ika got married and migrated to Selangor with her husband Encik Aswai and they started a business together with a capital of RM100 to sell donuts, rice, and cakes, to improve their financial situation.

With talent in cooking, Ika studied awhile in her field of interest before venturing to start her own pastry and bakery business from home, at the age of 27.

After years of hard work and perseverance, it finally paid off.

In 2019, inspired by her mentor Dr. Azizan Osman, Ika decided to open her own bakery studio followed by a mini bakery, which became a runaway success, and created a lot of job opportunities for women to become Umido agents to generate a side income.

Their delicious hand-made signature cakes are made locally by young people to support their families.

Today, Umido has received hundreds of orders each week from wholesalers and agents to sell and distribute their cakes.

Ika’s patience and perseverance finally paid off as Umido recently recorded sales of over RM3 million, and have more than 100,000 members.

Umido Bakery also provides a variety of online cooking classes complete with videos, recipes, and secret techniques to produce delicious, easy, and fast dishes.

Hopefully, this story will inspire others to pursue their dreams and ambition for a total life makeover.

For more info, visit Umido’s website at