What does it take to make a great Brand in the eyes of consumers, stakeholders, and the wider market?

More often than not, it is a combination of understanding, market demand, and a bit of luck.

● Don’t be in such a rush to create something cutting edge, while forgetting who you are and what your customers truly want.

● Rather than trying to appear edgy or cool, Brands need to understand their audience and focus on what makes the brand experience unique for them.

● Investing time and effort into understanding the Brand and developing the marketing materials can create an experience that reflects the target market and makes it feels more personal.

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