IN THE NEWS : KUALA LUMPUR, March 6 — Small and medium-sized enterprises (SMEs) need to be strong to withstand the onslaughts and challenges coming their way, said The BrandLaureate World President DrKKJohan.

He said the SMEs, which are the country’s economic backbone, had gone through many trials and tribulations, especially in the last few months when the economy was down and business sentiment was weak.

Despite the challenges, he noted that the SMEs had stayed strong and resilient to fight the battle to ensure their brands’ sustainability.

DrKKJohan also encouraged them to move into the new decade by making their brands stronger and bolder and to have the right mindset to achieve greater success.

“Rise to the occasion, take the bull by the horns and run. Give your brand a bull run in 2020. Every move you make determines where your Brand will land,” he said.

Organised by The World Brands Foundation, the world’s only brands and branding foundation, The BrandLaureate SMEs BestBrands of The Decade Award 2020 celebrates the very best of the SME industry with the theme “What Does It Take To Be?”

During the night, over 50 companies and individuals received The BrandLaureate Awards which were divided into six categories, including Brand Champion of The Decade Awards 2020 Man of The Year, Brand Builder of the Decade Awards 2020, and Champion of The Decade Awards 2020 Brand of The Year.