Themed “Sensationalise Your Brand to Substantialise Your Brand,” about 70 companies and individuals received the BrandLaureate SMEs BestBrands Awards in various categories during the prestigious event held at The Majestic Hotel Kuala Lumpur.

During the interview President of The BrandLaureate DrKKJohan said the event is meant to encourage SMEs and businesses to do well in their branding initiatives.

“In this competitive day and age, we need to push the envelope to the forefront in order to do well. We conduct SME awards annually to instill brand awareness, so that these brands can move forward and be seen amongst the league of big boys.”