A Brand Champion Embodies A Fierce Devotion,
A Steadfast Commitment to Uphold Its Values and Promote Its Mission,
Through Every Challenge and Triumph, They Stand Resolute,
Ever Striving to Excel and Exceed Expectations, Without Excuse.
For a True Brand Champion, Failure is Not an Option, but a Stepping Stone to Success.

Always Be The Brand Champion, No Matter What, No Matter How, No Matter When!


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Every brand has the potential to be a champion, but it takes those with the spirit of Rocky Balboa to bring that greatness to fruition. As the iconic character is known for his incredible determination and never-give-up attitude, the brand champion never gives up in the face of adversity but instead rises from the ashes to claim championship position.

Embracing the theme, “Always Be The Brand Champion, No Matter What, No Matter How, No Matter When!” The BrandLaureate BestBrands Awards 2023 trophy’s artistic design personifies the stance of a brand champion who is ever ready to hit the ground and take on the challenges that emerge. Standing on a golden pedestal, adorned with The BrandLaureate’s emblem, the brand champion feet is firmly planted on the ground.

The BrandLaureate BestBrands Awards 2023 trophy, a 24-karat gold-plated figure, is the sterling embodiment of branding virtuosity derived from hard work and dedication. It epitomises the resilience, focus, and adaptability of a true champion who relies not merely on prowess but also on strategic thinking and the ability to improvise in the moment.

As the ultimate symbol of branding success, the trophy is a testament to the perseverance, discipline, and innovation of monumental brands that have journeyed with unbeatable persistence, a willingness to learn, and a clear vision of what they want to achieve. It represents the pinnacle of branding greatness and aims to inspire winning brands to channel their inner Rocky Balboa—striving for brand transcendence no matter what, no matter how, and no matter when! Truly, the road to success is never easy, but with unbridled passion and a champion’s spirit, all things are possible!



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