Brand Driven & Driven by Brand

“What business is it without a Brand, what Brand is it, if it is not driven?”

Brand Driven & Driven by Brand is the theme of The BrandLaureate BestBrands Awards 2014-2015 organised by the Asia Pacific Brands Foundation, the world’s only brands and branding foundation. It is of the view that business is all about brands and brands are all about business. Brands are the key drivers of growth for all organisations and if you do not drive your brand, your brand will be driven out of business. If you want your business to be successful, then you need to ensure that you are brand driven and driven by brand.

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THE TROPHY

The BrandLaureate BestBrands Awards 2014-2015 trophy is a piece of art driven by the quest for excellence and perfection. Specially designed to reflect the theme of the Award, Brand Driven & Driven by Brand, the 24k gold plated trophy is refined, strong and prestigious and commands only the most deserving of recipients, the BrandLaureates.

Triumphant & Glory
The statuette which symbolizes brand excellence exudes poise and confidence. Standing tall and firm, with both fists clenched and its right hand raise towards its face, it speaks of the triumphant and glorious moments of being declared the 

winner in a brand driven race to become THE champion of champions. With its face looking upwards and pumped out chest, it further reaffirms the winning spirit, the sense of greatness and satisfaction of being the best amongst the best, a posture which is only possible when one has reached the pinnacle of success.

The indent- base which the statuette stands on indicates the steps and journey taken to reach its destination. Step by step, the brand is driven with passion and commitment to achieve its vision and success.

Supremacy & Victory
The BrandLaureate emblem which grace the base of the trophy is synonymous with brand supremacy as the laurel leaves surrounding the emblem signifies victory, triumph and honour. The laurel leaves are associated with prosperity and fame, which the BRANDLAUREATES truly deserve as they live and breathe their brands and drive it to be the No.1

Brimming with dynamism and power, The BrandLaureate BestBrands Awards 2014 -2015 is reserved for the very elite few. Are you one of them?

GALLERY

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