Take responsibility to build a brand that has INTEGRITY, QUALITY and CREDIBILITY. How big and how great you want your brand to be depends solely on one’s responsibility.

Make this the beginning of a new season for your brand and be responsible in making history for your brand. Make an impact for your brand.

MAKE YOUR BRAND GREAT AGAIN!

AWARD WINNERS

Recognition is Not Given, It is Earned.

NOT JUST AN AWARD.
A BENCHMARK OF BRAND EXCELLENCE.

The BrandLaureate recipients are evaluated through a comprehensive framework designed to recognise brands that demonstrate
strength beyond visibility, across strategy, performance, communication, culture and equity.

The BrandLaureate’s Five Pillars of Brand Excellence, tailored specifically to the Industry landscape:

Brand Performance

Growth. Results. Resilience.
The Brand’s Performance is the result of desirability and profitability in a brand, delivers top-line growth while reducing costs to improve the bottom line.

Brand
Strategy

Vision. Direction. Purpose.
A strong and effective brand strategy that allows the brand to rise above challenges and stay ahead of the curve to achieve its brand vision.

Brand Communication

Visibility. Engagement. Influence.
A communication blueprint that covers various media platforms, enabling the brand to achieve strong brand visibility, brand awareness and engagement with consumers.

Brand
Culture

People. Values. Belief.
Deep core values and engaging brand culture which permeate through the external and internal brand, thus enhancing the foundation and sustainability of the brand.

Brand
Equity

Trust. Reputation. Legacy.
Determined by the level of trust, credibility, and reputation the brand commands within the industry and public, built through consistent delivery, measurable impact, and meaningful contribution to society.

Be Proud of Your Brand
& Start Nominating Now

Nominate Now

THE TROPHY

The success of The BrandLaureate’s recipient is reflected in the trophy. A shining 24K gold-plated statuette stands magnificent in all its various poses that reflect the theme of each year’s Awards. The BrandLaureate’s statuette with its emblem represents brand excellence and the unyielding passion and commitment that go into building great brands.

As we move on to the second decade, The BrandLaureate’s trophy takes a shift from the smooth and shiny surface to an origami polygonal art style, sleek and stylish. Origami is an art where a flat sheet of paper is folded into a polygonal sculpture. Similarly, brand building is an art 

where responsibility, commitment and passion sculpture the brand to be a market leader that is respected and admired by all.

The new style gives the trophy a fresh, stylish and contemporary feel. The dimensions created by the polygons represent the movement of the brand as successful brands are dynamic and has a fluidity which allows them to move with time. The dimensions on the body of the trophy also represent the various attributes of the brand which forms its brand identity.

The image of the trophy with its clenched fist positioned at the heart signifies the commitment to 

responsibility and the determination to build the brand to its highest level. The brand’s confidence is denoted by the statuette’s face, filled with pride and looking upward and forward.

The trophy stands on a broad and solid polygon base signifying the strong foundation of the brand and its ability to overcome adversities through its multiple dimensions.

Once again, The BrandLaureate BestBrands Awards 2016-2017 trophy is a prestigious mark of brand excellence and acknowledged as the best of best.

GALLERY

Loading the next set of gallery items...
Load More

CONTACT US

We’d Love to Hear From You, Get In Touch With Us! Subscribe to our email newsletter. Get updates on Brands that you love

      ADDRESS

      HQ : 3, Fraser Street, #04-23A, Duo Tower, Singapore 189352

      MY : MMYY39 & 41, Jalan SS21/60, Damansara Utama, 47400 Petaling Jaya, Selangor Darul Ehsan, Malaysia

      PHONE | FAX

      HQ :(+65) 8924 9908

      MY :(+603) 7710 0348, (+603) 7710 0349
      (+603) 7710 0350

      EMAIL | WEB

      info@thebrandlaureate.com, singapore@thebrandlaureate.com