A strong foundation is what brands should be building on, and by INSTITUTIONALISING and INTERNATIONALISING them, brands can grow from strength to strength, great to greater and glory to glorious global brands.
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Like a true work of art, the grand picture of a brand’s journey is being progressively painted as a sustainable asset, encompassing all composition of an institution fully functional for a global presence.
This year’s trophy represents the transitional journey of brand progress, as the art of authentic craftsmanship has ignited our passion for producing work of art with a flair of modern creativity and thinking out of the box.
The trophy embraces the stylish origami polygonal art style design and is 24k gold-plated. The BrandLaureate statuette takes
position on a solid base with sheer sturdiness balancing its weight which symbolises how strong the brand has grown into. Its display of strength is seen in its muscular arm up to its clenched fist supporting its chin, depicts conviction and commitment of a brand strategist, planner and a master thinker, ready to take the brand to greater heights and win the world over.
Stemming from a precious blend of elegance, expertise and originality, the trophy takes a sumptuous stand, rising upwards and moving forward to reach new brand heights into new territories and a bigger playground – the world. The trophy’s polygonal
surface represents the brand’s bravery and tenacity that carries it forward to embark on new adventures as it overcome greater challenges. The brand journey then continues to sail with utmost confidence and a higher expectation for exceptional growth, which is denoted by the statuette’s face.
The BrandLaureate BestBrands Awards 2017-2018 trophy is a sublime work of art. Renowned for its unrivalled design, striking volumes and perfection in every little detail. Our unique creation beats the pulse of the season and celebrates great brand success and excellence.
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