THE goal of your branding is always to distinguish yourself from the competition.

Therefore, before you begin worrying about your goal and thinking about your website template, you should invest time and resources in investigating your competitors’ strategies.

· Find out what kind of color schemes work for brands similar to yours.

Research on the USPs of the product and services they have on offer.

· Your goal should not only be to distinguish yourself from them, but also to

convince a customer to buy from you instead of going to your competition.

· As a result, you should be looking forward to creating a bespoke user

experience for your customers, irrespective of their channel/medium of choice.

· Whether you are reaching out to your online customers or a land-based

market, you need a strong message that makes it easy for them to distinguish you from your competition.

#thebrandlaureate #branding #targetaudience #research