THE APEX OF YOUR ASPIRATION TO BE KNOWN
THE BRANDLAUREATE ICON 2019
THE BRANDLAUREATE BRAND ICON LEADERSHIP FEATURED RECIPIENTS
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A new decade dawns on us soon and we look forward to greet it. One yearns to ﬁnd out what the next 10 years will hold…the equal and opposite reaction within me is to ask myself, “Where have the last 10 years gone?”
Upon deep reﬂection, I would like to afﬁrm that the many twists and turns that I have encountered in my life journey have made me the man that I am. I hold no regrets as to how things have turned out in the end. There were both good and bad moments, but on the whole, I have been able to remain strong and focused on my priorities. I kept on pushing ahead to achieve my dreams and ambitions and become an icon worthy of remembrance. If you ask me what the last decade has done for me, I would say I am being SEEN and being HEARD – in short, being KNOWN.
One of the crowning moments for me personally in the last decade is being acknowledged as the ‘King of Branding Awards’ and taking my place as a Key Opinion Leader in the prestigious Awards and Branding industry. Such a recognition I have always dreamed of and made possible by the powerful instrument of Branding that acted as an effective catalyst in my voyage of becoming known and acknowledged. But such glory is not meant for one person – it is meant for all! So what about you…what have you come to be known as over the past 10 years?
If you ask me what my ‘secret’ was, I would say the answer is the exact opposite of that – it’s no secret! Where one would conceal something from the eyes and ears of the world, I would say contrariwise – BE SEEN, BE HEARD, BE KNOWN.
Being KNOWN will take you places and even the great are made greater with sound Branding. Can you now still remain as you are, in the new awareness that there could be a version of you that is meant to be more KNOWN, just waiting to be discovered out there? Would you still choose to hide in the shadows – unseen, unheard and unknown? Or will you choose to live your life henceforth as you venture into a decade in the resounding KNOWN?
Being KNOWN, if I may say, is not about popularity or being famous. Being known is the ultimate destination of the Brand. There can only be two possible extremes: either you are KNOWN or unknown. The apex of the two is to be KNOWN. And believe me when I say I can personally attest to this!
Then again, you may ask, “Is it so important to be known?” The answer is a whopping YES – everyone needs to be KNOWN for who they are and what they represent. It does not matter what your rank or standing is in life. For we all must have an identity that sets us apart from the rest and be KNOWN for the qualities that we each carry and the impact, large or small, on our surroundings.
You are blessed to be able to be a part of such a transformation in your life before the new decade comes into effect. Answer the call TO BE KNOWN, the Theme for The BrandLaureate Brand ICON Leadership Awards 2018-2019, which will be held on December 17th, 2019.
During this season of thankful reﬂection, merrymaking and new beginnings, this Awards Gala is aptly poised to catapult you into KNOWN spheres! Come and be a part of this transformational shift of high prestige and significance. Come and be in the KNOWN.
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