BRAND image can be a huge factor for companies and their success, often influencing consumer decisions with it.
Interbrand, a brand consultancy firm, ranked the World’s Brands to see which were the most important in 2019.
Below are the top 10 global brands in 2019, and their Brand Strengths. They are universal qualities we can adapt and learn from to make our Brands stronger and stand out in the eyes of consumers.
10. DISNEY โ brand value: $44.3 million. Brand Strengths: Differentiation, commitment, and presence.
9. MCDONALD’S โ brand value: $44.53 million. Brand Strengths: Commitment, differentiation, and presence.
8. MERCEDES BENZ โ brand value: $50.8 million. Brand Strengths: Commitment, relevance and responsiveness.
7. TOYOTA โ brand value: $56.2 million.
Brand Strengths: Relevance, authenticity, and presence.
6. SAMSUNG โ brand value: $61 million. Brand Strengths: Responsiveness, relevance and authenticity.
5. COCA-COLA โ brand value: $63.4 million. Brand Strengths: presence, authenticity, and commitment.
4. MICROSOFT โ brand value: $108.8 million. Brand Strengths: clarity, relevance, and responsiveness.
3.AMAZON โ brand value: $125 million.
Brand Strengths:responsiveness, relevance, and presence.
2. GOOGLE โ brand value: $167.7 million.
Brand Strengths: presence relevance and responsiveness.
1. APPLEโ brand value: $234.2 million.
Brand Strengths:differentiation, governance, and engagement.
