Social Media is the new frontier for online PR communications, to spread your marketing messages to audiences who may be interested in reading about your organisation, what you do, and what you have to say.

Realistic online messaging must be factored into every business marketing plan today.

Over the past decade, we’ve seen an uprising of corporations growing their online presence through social media platforms like Twitter, Facebook and LinkedIn.

The posts should be engaging and conversational rather than just direct messaging.

Other examples of online promotions may include banner advertising or affiliate marketing which offers a link back from a third party site to the sales page.

In most cases, the advertisers get paid for the resulting sale or visit – which commensurate with the amount of traffic generated, either with a fixed fee or percentages.

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