Branding is not a one-day effort or a short-term investment. It will take a lot more than a team of marketing experts and a marketing budget to turn your company into a trusted Brand of the people and for the people
Just like you have to keep adding elements to your website to keep it usable and relevant, — your Brand identity also needs to evolve.
· Pay attention to altering your Brand Strategy,whenever your customers demand for a
fresh new look.
· Invest in market surveys and customer feedbacks — like other successful Brands have
done over the ages.
· Overhaul your Brand image. For example, Coca-Cola has changed its logo over the last 130 years to appeal to the masses all over the world.
What about your Brand? What have you done lately to keep your Brand alive in the marketplace?
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