Every Brand has a voice. DrKKJohan once said: “Why you say, what you say, and how you say it, says it all about your Brand.”
A winning Brand is a brand that’s winning the hearts and minds of the people.
It can be the voice of the Michelin Man or an anthropomorphic Mouse in red pants and white gloves!
Whatever the expression of your brand….
· Your target audience must be able to associate your Brand Voice to the right emotions
· Your Brand Voice could be service-oriented, professional, promotional, friendly, technical,conversational, informative, authoritative or a combination.
· Your Brand Voice depends on your Brand mission, vision, industry, and audience.
· The correct choice of Brand voice will maximize your chances of connecting with your target
audience.
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