THE BRAND is important for any business. This is because in the eyes of the customer, the brand is the entity that distinguishes the organization or product from its rivals on the market.

In fact, your brand is a living business asset that can provide security for future earnings — therefore “Build a Brand that Shakes and Shapes The World,” because as a Forbes contributor Anjali Chugh writes:

“By not paying attention to creating a brand and creating an awareness around that brand, you are unknowingly depriving your business of the highest potential it can reach.”