BRANDING gives products an identity. People know the mission and values of a company through its products and services.
A recent survey reveals that the type of branding most consumers were most likely to encounter over the past year were: Product branding: 39%, Retail branding: 37% and Service branding: 31%
Branding also captures a company’s personality and characteristics. For example, Apple Store with its signature sleek, minimalist design, is an example of a distinct retail experience that reflects the values of the company.
Retail Branding affects people’s opinion of the company from the layout of their store to the virtual design of their website, because it aligns their brand goals with people’s shopping behaviours.
The principles of retail branding should also be applied to the growing field of e-commerce.
Therefore, a website’s layout design and loading speed help contribute to the user’s experience, and affect whether the consumer will buy the products or not.
Finally, Service Branding happens through word of mouth as one-third of people (36%) saythe last time they hired a company or booked a service, was because they heard about it from an acquaintance.
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