LEARNING SOLUTIONS FOR BRAND SUCCESS

“Successful companies use a combination of Strategy, Branding and Intelligence to move their brands forward, because without intelligence, you will never be able to create an impact to execute your plan”

– Dr. KKJohan

The BrandLaureate Education, the education division of The World Brands Foundation (TWBF), was developed to support TWBF’s mission of promoting brands and branding. In strategic partnership with Universiti Malaya Centre for Continuing Education (UMCCed), we aim to curate a lifelong learning journey for aspiring brand leaders, providing them with a comprehensive Brand Management program that will equip learners with the essential knowledge and skills to strategically manage brands, drive innovation, and foster entrepreneurship.

The BrandLaureate Education seeks to empower and equip enrollees with the knowledge and insights needed for them to make informed Branding decisions, pursue aspirations, and achieve personal and professional branding growth. Championing education in nurturing brand leaders and future visionaries on a global scale, The BrandLaureate Education also helps individuals develop a broader worldview in business and branding as well as embrace global challenges, building them up as capable contributors to the society and in the same light, building a strong Brand Malaysia.

Universiti Malaya Centre for Continuing Education (UMCCED) is a center established by the Universiti Malaya in Malaysia to provide continuing education opportunities for individuals seeking to enhance their knowledge and skills. The main functions of UMCCED include developing and delivering high-quality professional development programs, conducting research in the field of continuing education, and fostering partnerships with industries and organizations. UMCCED caters to the diverse needs of professionals, working adults, and lifelong learners, providing them with opportunities for personal and career growth.

The BrandLaureate
Certified Brand Manager Course

Endorsed by Universiti Malaya Center for Continuing Education &
The World Brands Foundation

TAILORED TO NURTURE
PERSONAL & PROFESSIONAL GROWTH.

The BrandLaureate Certified Brand Manager Course is a five-day program divided into ten modules.
Each module covers a specific aspect of brand management, including topics such as brand identity,
equity management, brand communication, digital brand building, and customer experience.
Led by professional brand consultants and industry experts, the course will enable participants
to gain a holistic understanding of strategic brand management principles and practices.

Course Fee
Original Price: RM 12,000
Promo Price: RM 8,000 (HRDF Claimable)

Course Methodology : 

  • Physical Face-to-Face Lecture
  • Virtual Face-to-Face Lecture

The Course is Designed for :

  • Brand managers and directors

  • Brand ambassadors such as customer experience managers

  • Branding agency executives and team

  • Business founders/entrepreneurs

  • Marketing, communication, and creative leaders

  • Growth and strategy leaders, including consultants

  • Branding, advertising & marketing personnel

COURSE OBJECTIVES

A Catalyst for Brand Success

  • To develop an understanding of the role of brand management in driving business growth and success.

  • To gain knowledge of key branding principles and strategies, including brand positioning, brand identity, and brand architecture.

  • To learn how to conduct market research to understand consumer behavior, identify target audiences, and create effective brand messaging.

  • To learn how to develop and implement effective brand communication plans across different channels, including artificial intelligence, digital and social media.

  • To understand the importance of brand equity and how to measure and manage it over time.

  • To gain insight into managing brand crises and reputation management.

  • To understand how the brand is being analyzed and audited for current standing in the market.

  • To understand the legal and ethical considerations in brand management, including intellectual property and branding regulations.

  • To learn how to collaborate effectively with other departments, such as marketing, sales, and design, to create a cohesive brand experience.

  • To gain practical skills in developing and executing brand strategies through case studies, simulations, and other experiential learning opportunities.

First of its kind

This course is the first-ever Certified Brand Manager Course, providing a unique opportunity for professionals seeking specialized branding certification that is unparalleled in the industry.

Enhanced skills

Whether you are seeking to obtain your first branding certification or looking to level up your branding skills, this course equips you with the expertise needed to excel in brand management.

Collaboration and expertise

The BrandLaureate Education is in strategic partnership with UMCCed to deliver this course, ensuring a rich learning experience facilitated by industry professionals and experts, giving enrollees access to unparalleled expertise and knowledge in the field of branding.

Added Value

Gain a competitive edge as our course enhances your brand management skills, adding value to your professional profile and positioning you as a sought-after certified branding specialist in the industry.

COURSE HIGHLIGHTS

0Modules
Core Components
0Days
Course Duration
0Hours
Total Training Hours
RM0
Course Fee (HRDCorp Claimable)

Brand Culture

Module 1
Introduction to Brand Management
Understand the importance of branding, identify the brand lifecycle, and utilize branding as a strategic tool for businesses.

Module 2
Brand Identity System and Positioning
Develop a brand identity and perspective, create a unique brand positioning, and craft a compelling brand story.

Brand Communication

Module 3
Brand Communication and Marketing
Develop a brand communication strategy, create effective advertising campaigns, and measure advertising and marketing effectiveness.

Module 4
Brand Building in the Digital Age with Artificial Intelligence (AI)
Leveraging digital media, AI, and social platforms for brand growth, community building, and effective communication strategies

Brand Strategy

Module 5
Branding and Customer Experience
Create a seamless brand experience, map the customer journey, set up touchpoints and customer engagement, and foster customer loyalty and advocacy.

Module 6
Brand Management and Strategy
Develop a comprehensive brand management plan, execute brand portfolio management, and navigate branding globally and in mergers and acquisitions.

Brand Performance

Module 7
Brand Equity Management
Understand and measure brand equity, learn brand valuation techniques, and explore brand extensions and licensing.

Module 8
Brand Analytics
Evaluating brands’ performance through analysis and audit for informed decisions and improved strategies.

Brand Innovation

Module 9
Brand Management Ethics and Legal Issues
Understand the ethical considerations in brand management, gain intellectual property protection, and enhance brands by complying with branding regulations.

Module 10
Brand Management Case Studies
Analyze successful branding strategies, identify branding failures and their causes, and explore international branding case studies.

TRAINERS & SPEAKERS

Delivering the Right Expertise for Shaping  Future Brand Experts.

Dr. Anson Lim Chin Teik

Master Trainer and International Speaker

Dr. Anson is actively engaged with corporate trainings, business consultancy, workshops and seminars internationally. He was a profound academician with several top universities and colleges. On top of that, formerly he also served as CEO, COO, VP and Director for several SMEs. Dr. Anson managed to elevate the companies’ business to the next greater height with his implemented SOPs, restructuring of the company, marketing & branding strategies and business expansion strategies. Dr. Anson is graduated with numerous degrees from several renowned universities and attained certifications from various professional bodies.

Farouq Sahibjahn

Corporate Leader and Brand Analysis

Farouq Sahibjahn, an accomplished business professional with an extensive career spanning diverse domains, currently serves as the General Manager at The BrandLaureate. Proficient in stakeholder management, media intelligence, strategic communications, and brand analysis, he leads operational and strategic initiatives. Farouq employs a perceptive research approach, leveraging digital channels to uncover consumer insights for informed brand strategies. Holding a Master in Management and pursuing Doctorate in Business Administration, he is dedicated to continuous growth. Notably, his impactful role at a State Government Linked Company highlighted his leadership in reputation management, crisis management, and strategic communication. His journey underscores business acumen, strategic insight, and an unwavering commitment to advancement.

Prof. Dr. Uichol Kim

Professor, College of Business Administration, Inha University, Korea, & Advisory Board, International Panel on Social Progress

For the past few decades, Prof. Uichol Kim taught at numerous renowned universities located at USA, Norway, Germany, UK, Italy, France, Turkey, Israel, South Korea, Japan, Taiwan, China, Indonesia, Malaysia, Thailand, Myanmar and many more. Prof. Uichol Kim published over 200 articles and 20 books/monographs, including Individualism and Collectivism, Indigenous and Cultural Psychology, Democracy, Human Right and Islam in Modern Iran, 2003 Nobel Laureate in Peace. Prof. Uichol Kim also provided consulting or work with for governmental agencies and global companies, USA (Pfizer, Stryker; Health Dept, State of Hawaii), Canada (CIDA), France (GeoPoste, MAPI Institute), Germany (BASF), Thailand (PTT), Japan (Toyota Home), Indonesia (Ciputra) and Korea (LG Group, Samsung Life Insurance, Halla Group).

Prof. Dr KKJohan

The King of Branding, World President of The BrandLaureate

Prof. Dr. KKJohan, a seasoned branding expert since 2005, holds an unwavering passion for this craft. He champions the awards industry on both an international scale, having built the most coveted branding awards that consists of more than 2000 Global and Local Brands as well as 500 Brand Personalities across 80 countries from Forbes and Fortune 500 lists, Nobel Laureates, Albert Einstein’s Award and Grammy.

A recipient of the Distinguished Fellowship from The Netherlands Business Academy of Applied Science (NLBA), he cements his position as a visionary and Key Opinion leader. His pioneering ventures – the TWBF and The BrandLaureate BestBrands Awards, have revolutionized Branding’s role in society. These efforts, now spanning 18 years and across global cities, symbolize excellence.

AND INDUSTRIAL SPEAKERS & ACADEMIC PROFESSIONALS

RESULTS DRIVEN BLUEPRINT.

With The BrandLaureate Certified Brand Manager Course, we provide a comprehensive approach to equipping potential enrollees with the right skillsets necessary for them to kickstart their professional branding journey.
Brand Leadership 95%
Brand Management 90%
Effective Brand Communication 85%
Digital Marketing 90%
Customer Satisfaction 95%
Branding Insights 94%

BE THE ARCHITECT OF BRANDS. ENROLL NOW!!

For more information and to register for The BrandLaureate Certified Brand Manager Course, please contact The BrandLaureate Secretariat. You can also reach out to Dr. Anson Lim at (60)12-930 9909 or education@thebrandlaureate.com.

Don’t miss out on this opportunity to achieve your brand aspirations, elevate your skills, and fuel your journey towards success in the dynamic business landscape.

Frequently Ask Question.

We’ve put together some commonly asked questions to give you more information about The BrandLaureate Certified Brand Manager Course.

If you have a question that you can’t find the answer to, please email to us education@thebrandlaureate.com

  • The CBM course delves into the core principles of brand management (brand strategy, consumer behaviour, market analysis and creative brand communication), giving participants a comprehensive understanding
  • Participants will be well-versed in crafting strategies that resonate with audiences, drive brand loyalty and generate a lasting impact.
  • The program empowers you to stand out in a competitive job market, opening doors to new career opportunities and advancement within your organization.
  • Employers highly value individuals who have demonstrated their commitment to excellence through certification
  • You will possess the agility and foresight to navigate market changes (technology, consumer behavior, and market dynamics) successfully
  • You will be able to stay ahead of the curve as an invaluable asset to any organization seeking long-term growth and relevance.

Prof. Dr KKJohan (King of Branding & World President of The BrandLaureate)
– A seasoned branding expert and Key Opinion Leader
– Built the most coveted branding awards that consists of more than 2000 Global and Local Brands as well as 500 Brand Personalities across 80 countries from Forbes and Fortune 500 lists, Nobel Laureates, Albert Einstein’s Award and Grammy.
– A recipient of the Distinguished Fellowship from The Netherlands Business Academy of Applied Science (NLBA)
– His pioneering ventures – the TWBF and The BrandLaureate BestBrands Awards now spans 18 years and across global cities

Dr. Anson Lim Chin Teik (Master Trainer and International Speaker)
– Graduated with numerous degrees from several renowned universities and attained certifications from various professional bodies
– Actively engaged with corporate training, business consultancy, workshops and seminars internationally.
– Was a profound academician with several top universities and colleges.
– Formerly served as CEO, COO, VP and Director for several SMEs.
– Managed to elevate the companies’ business to the next greater height with his implemented SOPs, restructuring of the company, marketing & branding strategies and business expansion strategies.

Farouq Sahibjahn (Corporate Leader and Brand Analysis)
– An accomplished business professional with an extensive career spanning diverse domains, currently serves as the General Manager at The BrandLaureate.
– Proficient in stakeholder management, media intelligence, strategic communications, and brand analysis, he leads operational and strategic initiatives.
– Holds a Master’s in Management and pursuing Doctorate in Business Administration, he is dedicated to continuous growth.
– His impactful role at a State Government Linked Company highlighted his leadership in reputation management, crisis management, and strategic communication.

Prof.Dr. Aluwi (Corporate Leader & Strategic Planner)
– Highly motivated and dedicated team player with more than 33 years of experiences in the successful project of Operations Management, Project Development, Sales and Marketing, RISK Management, Audit Risk Management, Forensic Risk Management and delivery of schedule target through Strategize Operation Plans. Thorough and fast, excellent researching and analytical skills, focused and sensitive to client’s needs take pride in seeing projects from conceptual planning through successful completion.

Guest Speaker: Prof. Dr. Uichol Kim (Professor, College of Business Administration, Inha University, Korea, & Advisory Board, International Panel on Social Progress)
– Taught at numerous renowned universities located in the USA, Norway, Germany, UK, Italy, France, Turkey, Israel, South Korea, Japan, Taiwan, China, Indonesia, Malaysia, Thailand, Myanmar and many more.
– Published over 200 articles and 20 books/monographs (Individualism and Collectivism, Indigenous and Cultural Psychology, Democracy, Human Right and Islam in Modern Iran, 2003 Nobel Laureate in Peace)
– Provided consulting & worked with governmental agencies & global companies (USA: Pfizer, Canada: CIDA, France: GeoPoste, Japan: Toyota Home, Indonesia: Ciputra, Korea: LG Group, Samsung Life Insurance)

It is recognized across the industries as the branding knowledge is needed by all companies and businesses

The certification is jointly endorsed by 2 globally recognized organizations, namely Universiti Malaya Centre for Continuing Education (UMCCed) (65th Top University in the World) and The World Brands Foundation (TWBF) (Award recipients over 80 countries)

Yes, the very first of its kind in Malaysia.

Yes. We will update our course case studies and discussion topics according to the current trend.

You can add this title as Certified Brand Manager to your CV and profile as well as your business card.

Yes. You can since this is certification endorsed by Universiti Malaya Centre for Continuing Education

  • By sending your staff through this program, you can equip them with the knowledge and expertise to optimize your brand’s positioning, create compelling marketing campaigns and foster brand loyalty among customers.
  • You will build a team of skilled and certified brand managers who are motivated to drive growth and success.

You may sign up through The BrandLaureate Education secretariat, email education@thebrandlaureate.com or visit our website www.thebrandlaureate.com/education

Certified Brand Manager

Minimum qualification: Minimum SPM certification

Yes, Participants Must notify the administration team upon signing up and full payment is to be made payable to TBL Education Sdn Bhd.

Attendance is compulsory for the FIVE DAYS to be certified as a Certified Brand Manager.

Yes, during the Course and after the Course.

9.00 a.m. to 5.00 p.m. for 5 days

The 10 modules are categorized into 5 main pillars: Brand Culture, Brand Communication, Brand Strategy, Brand Performance and Brand Innovation.

I. Brand Culture
II. Brand Identity System & Positioning
III. Brand Communication & Marketing
IV. Brand Building in the Digital Age with Artificial Intelligence (AI)
V. Branding & Customer Experience
VI. Brand Management & Strategy
VII. Brand Equity Management
VIII. Brand Analytics
IX. Brand Management Ethics and Legal Issues
X. Brand Management Case Studies

All participants must fulfill at least 80% of the 5-days course attendance with the assignments given.

There will be a final assessment (assignment/ case studies), to be submitted within one week after the 5-day course. Course participants will receive the certificate and graduate upon passing on the course assessment.

70%

Yes, through modules handout and references

Yes, there will be given 1 more chance of final assessment retake

Yes, we have set up a telegram group for the course participants.

No, you can’t.

Two physical certificates (1 certificate issued by UM and 1 certificate issued by The World Brands Foundation) will be given to the participants who successfully completed the 5-day course and passed the final assessment.

Yes, participants can always approach The World Brands Foundation and The BrandLaureate to get further consultation and assistance, email: info@thebrandlaureate.com.

Course Fees is RM12,000 and the Promotional Course Fees is RM8,000

Participants could claim through HRD Corp if they registered under company with employer contributor to HRD Corp. We have Public Bank Credit Card 0% Interest Free Instalment plan (6 Months or 12 Months) with 3% Admin Fee payable to Public Bank.

Debit Card, Credit Card, e-Wallet, Online Transfer & Bank-in only. Any additional third-party charges incurred for Public Bank POS terminal transactions below will be borne by participants.

  • Visa/Master ( Credit card 1.30%) – Domestic
  • Visa/Master ( Credit card 1.80%) – International
  • Mydebit (0.50 % )
  • Unionpay (1.50 %)
  • JCB ( 1.80 %)
  • Alipay/Wechatpay – E wallet (1.00 %)

No, KWSP only allows withdrawal for higher learning institutions (full-time, part-time, distance learning and franchise programmes) or institutions abroad (full-time programmes)

  • Full Course fees to be made payable to TBL Education Sdn Bhd upon registration.
  • The Course Fees are non-transferable and non-refundable. If participant(s) decide(s) to cancel, participant has an option to opt for the next intake within the same calendar year of 2023, otherwise Course Fees will be forfeited.