CONGRATULATIONS to Islamic Tourism Centre (ITC) for celebrating its 12th anniversary on Tuesday, June 22, 2021.

ITC is an agency under the Ministry of Tourism, Arts & Culture Malaysia, which has continued to promote Malaysia as an ideal Muslim-friendly destination.

Its mission is to become an internationally-recognized centre of excellence — to undertake strategic research, market intelligence, provide training, and capacity-building services in relation to Islamic tourism.

ITC was recently awarded The Halal Strategic Business Alliance Award at The BrandLaureate World Halal e-Branding Awards 2021, represented by its Director General Dato Dr Mohmed Razip Hasan.

In a special message in conjunction with its 12th anniversary celebrations, Mohmed Razip said: “This 22 June 2021 marks ITC’s 12th year of establishment,

“We are committed to growing the Islamic Tourism landscape through our collaboration and partnership with industry stakeholders and other branding initiatives.

“In pursuit of this mission, we also provide industry players with training, capacity-building, frameworks and guidelines, research, and information and consultancy.”

For example, ITC provided a series of FREE online Muslim-friendly tourism-related training sessions during the Covid-19 lockdown.


Mohmed Razip said 2021 also marks 12 years of media support and partnership.

“To my media friends, your support and partnership has enabled ITC to gain exposure in the public’s eye for the work that we do, and you’ve helped to raise awareness on ITC to develop a stronger tourism ecosystem that caters to the global Muslim market,

“We look forward to working with you throughout this challenging period as we value your partnership to move forward together,

“While the pandemic has put a pause to many of our initiatives, the warmth and hospitality in Halal Tourism rebranding has to go on and be reinforced,

“We believe that beyond the Covid-19 pandemic, the Muslim tourism market will continue to grow, which is a critical factor towards economic recovery and sustainability,” he added.

ITC centre also accepts greetings from friends and visitors on their Facebook page in the month of June 2021. You can tag #12yearsofITC on your social media messages directed to them.

#thebrandlaureate #brandbuzz #islamic #tourism #itc #hospitalitylife #trainingcamp