Every brand desires to be loved by consumers, because they know that brand love translates to growth and increased revenue.
Why do people love Harley-Davidson? Why is there such an attachment to Tesla? Why will women pay premium prices for Lululemon?
Because each has built its brand from the outside in — by identifying what their customers want, combined with what the brand value proposition is and delivering upon it — to truly become a “passion brand.”
But excitement and enthusiasm for brands doesn’t happen by chance. You have to Love, Like and Live your brand.
“I’m Loving, Likin, & Livin The Brand,” DrKKJohan, what about you?
Link : https://www.thebrandlaureate.com/e-awards/ @ The BrandLaureate Award