Do you know that the founder of Apple, Steve Jobs was a recipient of The BrandLaureate Hall of Fame Lifetime Achievement Awards (2011)?
In the latest round of Brand Insights on Oct 9, 2020, DrKKJohan, the World President of The BrandLaureate spoke about the Apple Brand Story on FB Live, on how it became the first tech company in the world to reach two trillion dollars in August 2020 — 42 years after it was founded.”
DrKKJohan said Brands must have its own community of faithful customers who respond positively to the Brand. Apple’s innovative and trendsetting products have always created a buzz, and it is able to gather the attention and curiosity of the community through its technology and innovation.
The range of Apple products started in 1998 with the launch of iMac, which gave a boost to the Mac, followed by iBook. The next wave of transformation began with the iPod which allowed users to download their favorite songs from iTunes and listened to it anywhere and everywhere – thus building a community of loyal fans.
Finally, the iPhone grabbed the world’s attention to become a market leader and created a blue ocean in the world of mobile communications. With its simple yet stylish design, today the iPhone has become a well sought after lifestyle product and status symbol.
Learn how to build your brand legacy for brand continuity in this inspiring talk by DrKKJohan, the founder and World President of The BrandLaureate, who has been at the forefront of Brands and Branding since 2005 – having awarded 1500 Top Brands, and 500 International Brand Personalities from over 80 countries