IT IS one thing to develop content, but you need to develop the strategy around your content. More detailed messaging will lead to better conversion.
It starts by defining your audience and narrowing the type of topics and content to develop.
For example, you may have different personas/demographics that you’re trying to target, as your business caters to more than just one.
Another way of differentiating your Brand from your competitors is to develop branded content around the solutions you provide, to help in conversions and your search engine rankings.
When developing a content strategy, do not just build branded content around who you are and what you do, but how you are different from the competitors.
Building a unique content foundation will give you a higher chance to show up in the search engines.