Kobe Bryant, recipient of The BrandLaureate Legendary Award 2015 was a basketball player, author and entrepreneur, widely regarded as the greatest basketball player of all time.

The son of a former NBA player, he began playing basketball when he was 3—the Los Angeles Lakers being his favourite team. He entered the NBA Draft in 1996 and was chosen by the Charlotte Hornets before being traded to the Lakers, where he would spend his entire 20-year career.

At the age of 34, he became the youngest player in league history to attain 30,000 career points. Throughout his career, he has won 5 NBA championships, 4 All-Star MVP Awards and was an 18-time NBA-Star and a 15-time member of the All-NBA Team. He also achieved global acclaim leading the men’s basketball team to gold at the 2008 Beijing Olympic Games and was a member of the 2012 London Olympic Games.

#KobeBryant has been an icon of discipline and perseverance, encouraging brands to pivot when necessary and leverage failures to fuel future success. His legacy transcends basketball, inspiring brands to strive for greatness.

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