Congratulations to NOIR Health & Beauty Sdn Bhd for winning the BrandLaureate eBranding award in the category of skincare and cosmetic solutions.

Using the tagline “Where Beauty Blossoms” Noir is a skincare solution formulated in Japan & Korea with state-of-the-art technology and natural ingredients sourced through botanical metabolic processes to captivate the translucence and radiance of beauty.

Amongst their range of popular skincare products are Matricaria Glowing & Firming Face Mist, and Noir UV White Foundation.

Founder Eriyca Baiduri, popularly known as Madammu, or The Lady of Noir has always been obsessed with beauty and skincare. By constantly sharing beauty tips on social media to inspire others to become beauty conscious, this has inspired her to pursue the health and beauty business.

Eriyca created Noir to help Asian women with skin problems to find beauty products that are safe and halal to use, whilst improving their looks and well-being.

During an interview, she said: “NOIR Health & Beauty Sdn Bhd brings an extensive halal and premium beauty products across the country which has surpassed established homegrown brands in countries like Indonesia, Singapore, Brunei, and even Dubai

“Our product formulation emphasizes the importance of vegan, cruelty-free formulation with zero tolerance on all animal testing. Listed on Coalition for Consumer Information on Cosmetics (CCIC), the company is committed to sustainability and continues to promote halal and premium beauty line all over the world.”

A believer in women empowerment, Eriyca’s business platform has helped members not only to achieve radiant beauty, but provide them an opportunity to generate a personal income which has benefited thousands of women across Malaysia, Singapore, Brunei, and Indonesia.

For more information about Noir, visit its website at