Successful brands are driven by leaders who strongly believe in the brand. They are passionate and dedicated towards the development of the brand and have great courage and valour to overcome challenges and seize opportunities at the most unlikely moments, when most would hesitate. Without these dynamic and progressive leaders, brands would not be able to realise their vision and conquer territories.

The Asia Pacific Brands Foundation (APBF) salutes these brand leaders who have played a pivotal role in the success of their brands especially those in the small and medium enterprises (SME) sector who have to compete with the bigger brands. Successful SME brands are role models for the many aspiring brands and entrepreneurs and they must continue to inspire with their compelling stories. At the same time, they must not be contented with what they have but must look beyond the horizon to further gain market dominance. They must ensure that their roots grow deeper and stretch further in order to have bigger footprints that traverse the continents of the world.