AFFIRM YOUR BRANDLEADERSHIP POSITIONING
THE BRANDLAUREATE PROMINENT BUSINESS BESTBRANDS AWARDS 2019
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Like the Award, the trophy is a testament of the brand’s success and its leadership position in the industry. Only brands that have achieved great prominence through the years are worthy of this distinctive trophy which is a symbol and mark of brand excellence. The trophy is specially crafted to reflect the eminent stature of the Award and its theme Affirm Your Brand Leadership Positioning. The design is a work of art and its creativity stem from the concept of a torch guiding the brand to its destination with its light and at the same time invigorating the brand with its light. The BrandLaureate’s emblem sits on the top of the trophy representing the pole position of the brand and its leadership position.
The body of the trophy is a strong and sturdy tree trunk and engraved on it are joining strands, which reﬂect the strong network the brand has and its ability to penetrate these networks to build on its sustainability. In business, networking is an important element to expand one’s market reach.The joining strands also reﬂect the maturity of a tree trunk and its strong foundation, which is characteristic of prominent brands that have survived all odds to arrive at their dimensional, dynamic and distinctive position.
With the trunk as the solid base, the brand is able to expand its presence throughout the world and its leadership positioning which is seen in the Mandarin calligraphy of LEADERSHIP is safely engraved on the body of the trophy. The success of the brand is further endorsed by The BrandLaureate’s emblem, as only the best and most prominent are deserving of this prestigious Award.
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