There is more to creating and promoting a brand than making a pretty logo and tagline. Here are several rules to help you create, promote and maintain your brand.

#1. Be Specific
Know what your brand stands for, and know what your brand promises. Your brand promises should be precise and attainable, and you should be able to communicate them clearly. For example, don’t just say your brand stands for quality. That’s a broad statement that any company can make. How does your brand specifically live and breathe quality? Those specifics are what will make your brand stand out from the competition.