STRIVE TO THRIVE FOR SUCCESS
SMES BESTBRANDS AWARDS 2019-2020
SMES BESTBRANDS AWARDS FEATURED RECIPIENTS
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As a craftsman, the ﬁrst thing that comes to mind when working on an art piece would be to turn it into the most beautiful masterpiece that catches the eyes and attention of everyone. And the question asked is what does it take to craft a masterpiece.
Crafting a masterpiece is like building a strong and successful brand. It needs a guided vision on how to proceed and the elements needed to bring it to fruition. It also needs passion and commitment to see it through the many stages of success.
The BrandLaureate SME’s BestBrands Awards 2019-2020 trophy is a master piece, designed and crafted by its team to reﬂect the leadership positioning of the Award. The design also encapsulates the theme of the Award which is What Does It Take To Be.
Plated in 24K gold, the three strands that spiral out of the base of the trophy to the apex represent the brand’s journey of realizing its vision to be the No.1 brand in the industry with international footprints. The curves and bends of these strands show that success is never a straight forward route but ﬁlled with many obstacles and challenges faced by the brand before it arrives at its leadership position. Through smart and innovative branding, the brand is able to outwit its challengers and hold its forte to become the market leader.
The crystal diamonds embedded at the top of the strands denote that the brand has successfully executed its vision and is much sought after and revered as a distinctive and excellent brand.
Like the trophy, recipients of The BrandLaureate SMEs BestBrands Awards 2019-2020 are masterpieces crafted out of passion and devotion to the brand and strive to thrive for brand success.
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