Moving With Times, Capitalize Your BRAND

What make your brand unique and special? What gives your brand that award-winning personality? The photos and the article come together to tell the story of The Brand. The design and layout is tastefully executed, with visuals that showcase the Essence of the brand, which are unique things that people can identify the brand with.

AWARD WINNERS

THE TROPHY

Forged in shimmering gold and silver, The BrandLaureate – SMEs Chapter Awards 2009 trophy is a work of art, symbolizing the success brought by our country’s harmony. In the spirit of our national unity and peaceful diversity, the 3 pillars represent the strength of the brand and the people behind it working in harmony to build the brand. And this harmony has brought strength and stability to the people, permeating goodwill across industries, businesses and partnerships.

The pillars reach upwards, denoting a sense of optimism and continuous evolution. An exquisite golden globe rests atop the pillars, signifying the attainment of success for SMEs at the top of their game, the pinnacle of achievement. Winning The BrandLaureate – SMEs Chapter Awards 2009 is recognition of the hard work put into building the SME’s brand, a tribute to the uniqueness and quality of its brand of products and services.

Recognition is Not Given, It is Earned.

NOT JUST AN AWARD.
A BENCHMARK OF BRAND EXCELLENCE.

The BrandLaureate recipients are evaluated through a comprehensive framework designed to recognise brands that demonstrate
strength beyond visibility, across strategy, performance, communication, culture and equity.

The BrandLaureate’s Five Pillars of Brand Excellence, tailored specifically to the Industry landscape:

Brand Performance

Growth. Results. Resilience.
The Brand’s Performance is the result of desirability and profitability in a brand, delivers top-line growth while reducing costs to improve the bottom line.

Brand
Strategy

Vision. Direction. Purpose.
A strong and effective brand strategy that allows the brand to rise above challenges and stay ahead of the curve to achieve its brand vision.

Brand Communication

Visibility. Engagement. Influence.
A communication blueprint that covers various media platforms, enabling the brand to achieve strong brand visibility, brand awareness and engagement with consumers.

Brand
Culture

People. Values. Belief.
Deep core values and engaging brand culture which permeate through the external and internal brand, thus enhancing the foundation and sustainability of the brand.

Brand
Equity

Trust. Reputation. Legacy.
Determined by the level of trust, credibility, and reputation the brand commands within the industry and public, built through consistent delivery, measurable impact, and meaningful contribution to society.

Be Proud of Your Brand
& Start Nominating Now

Nominate Now

GALLERY

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CONTACT US

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      ADDRESS

      HQ : 3, Fraser Street, #04-23A, Duo Tower, Singapore 189352

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