is the theme of The BrandLaureate Awards 2010. It is a call to SMEs to build their brands to be the best and be recognised and identified as The Brand in their respective industries. SMEs must have a strong differentiation factor and brand identity if they want to stand tall and stand out amongst their competitors.
They must possess five very important elements. They are brand strategy, brand position, brand innovation, brand promise and brand culture. All these can be tied in to the five basic elements of the universe which are wood, earth, fire, metal and water. Each of these elements has its own energy and it synergises with the energy of a brand.
By building their brands, SMEs play a crucial role in helping the country meets its economic goals. Successful brands bring to the economy their best branding practices and this help to improve the country’s level of competitiveness. The time has come for SMEs to rise up to the challenge and be THE Brand that embeds its footprints in the minds of global consumers and makes Malaysia proud.