The BrandLaureate–SMEs BestBrands Awards 2011 honours the best of brands from the small and medium enterprises and the theme for this year’s award is Brand Phenomenon. The APBF notes that SMEs face a very tough business environment. They not only have to compete with the rest of the SMEs but also the big brands. While they have been actively building their brands to ensure its sustainability, they need to do more to create the buzz and push it to a higher level. They need to be brand phenomenon if they want to leap into the big league and build powerful brands, if not they will forever stay at their current position and be eventually snuffed out by their competitors.
Is your brand a phenomenon? Does it command attention so much so that every consumer wants to own it? Is it the talk of the town?
When a phenomenon appears, it stirs the imagination of the consumers with its extraordinary features and qualities. It is something out of the common and jolts our mind. It arouses curiosity and we want to be part of the phenomenon, especially if it adds value to our lives.