“Your Brand, the Catalyst for Growth – Growth to Greatness”

The BrandLaureate SMEs BestBrands Awards 2012 honours the best of brands from the small and medium enterprises (SMEs). The resounding theme, “Your Brand, the Catalyst for Growth – Growth to Greatness”, is undeniably a fitting account for SMEs; in view of today’s vibrant yet challenging local and global business environments.

SMEs play a pivotal role in any country’s economic development. As such, it is vital that all nations have a strong pool of SME brands that can contribute to its further success. SMEs must be able to capitalise on their own brands as growth catalysts if they want to excel in business. The inability to do so may result in the brand being wiped out of consumer and business community radars.

AWARD WINNERS

THE TROPHY

The trophy for The BrandLaureate – SMEs BestBrands Awards 2012 encapsulates the theme, “Your Brand, the Catalyst for Growth – Growth to Greatness”.

The design of the artefact reflects the pure dynamism of the brand as an impactful catalyst of growth. It begins from its square base, which radiates the strong and secure foundation of the brand; and progresses upwards to its four corners, symbolic of the four corners of the world. The four edges of the square base also represent the ‘Four P’s’ which are: Performance, Power, Position and Prestige; these characteristics accord the brand its renowned greatness; overflowing with success upon abundant success, ultimately leaving its impactful mark in every corner of the world.

The globe which holds The BrandLaureate emblem represents the worldwide reach of the brand and its abounding capacity to grow beyond the natural boundaries of the SME industry. Triumph is finally defined by The BrandLaureate emblem, which is the hallmark of brand excellence, firmly positioned at
the very apex of the marvellous trophy.

Finely crafted from pewter, which a solid and versatile metal, the trophy conveys the essence that brands need to exhibit sturdiness, and yet at the same time, versatility, to firmly adapt to the changing scenarios of the world – taking the figurative bull 

by its horns. The 24k gold-plated base further entrenches the foundation of the trophy and the brand it upholds – as a brand can only grow stronger, bursting forth and pressing upwards, if it has a strong foundation. Overall, the trophy exudes an aura of grandeur and elegance with its stylish, slim, sleek, strong and sharp attributes; qualities which are evident in all successful brands.

Ergo, the trophy befits the prestige of The BrandLaureate BestBrands Awards 2012 and is indeed worthy of recipients who possess the necessary wisdom, passion and commitment to transform their brands into the catalyst of growth in their escalation to greatness.

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