Your Brand Success, Capturing The Inspiring Moments
Successful brands are driven by leaders who strongly believe in the brand. They are passionate and dedicated towards the development of the brand and have great courage and valour to overcome challenges and seize opportunities at the most unlikely moments, when most would hesitate. Without these dynamic and progressive leaders, brands would not be able to realise their vision and conquer territories.
The Asia Pacific Brands Foundation (APBF) salutes these brand leaders who have played a pivotal role in the success of their brands especially those in the small and medium enterprises (SME) sector who have to compete with the bigger brands. Successful SME brands are role models for the many aspiring brands and entrepreneurs and they must continue to inspire with their compelling stories. At the same time, they must not be contented with what they have but must look beyond the horizon to further gain market dominance. They must ensure that their roots grow deeper and stretch further in order to have bigger footprints that traverse the continents of the world.
The trophy for the BrandLaureate SMEs BestBrands Awards 2013 personifies the theme “Your Brand Success, Capturing The Inspiring Moments”. The trophy is a smooth flowing sculpture that symbolises the steady growth of success. It emulates the journey of a brand and the inspiring moments that have moulded them into greatness. The round base signifies the infinite power of branding, which is the foundation for an accomplished brand. With the right branding, success will develop inevitably and continue to be nurtured.
From the solid base, a steady column grows aloft, depicting the
soaring journey of the brand and the inspiring milestones along the way. Though sleek and shiny, the road to success is undeniably an uphill battle. Only the strongest, smartest and sharpest will sustain and eventually achieve the goals that await them. The globe, fittingly placed at the top, signifies the wide range of possibilities that a brand can reach. Upon the brand’s success at this point, comes the most honourable recognition represented by The BrandLaureate emblem. The positioning of the emblem on the globe is in accord with the objectives of the Asia Pacific Brands Foundation which is to nurture and celebrate outstanding Malaysian brands in the eyes of the world.
Essentially, the trophy is made of pewter which emulates the core strength of a remarkable brand. The entire structure is 24k gold plated, which echoes both the strength and wealth possessed by triumphant brands. In all its being, the trophy befits the prestige of The BrandLaureate SMEs BestBrands Awards 2013 and the recipients who have commendably incorporated the three is of brand success – Integrity, Innovation and Ingenuity, thus propelling their brands to greater heights.
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