The BrandLaureate SMES BestBrands Awards 2014 is specially designed to reflect the theme of the Award – Branding Driven, Driven by Branding. The 24k gold plated trophy illustrates the growth of the SME and its route to success, driven by the principles of branding.
Aspiration – The ability to achieve the brand vision
Astute – A good brand strategy to enable you to meet your aspiration
Adroit – Be skilful and agile to manoeuvre challenges and seize on opportunities
Acuity – Sharpness to identify strengths and weakness of the brand, competitors and industry
Adaptable – Innovate and re-invent itself to meet consumers need
Awareness – Be visible and engage customers through their communication strategy
Altruistic– Give back and support the community it operates in