Navigated by the brand champion, who is the captain of the ship, the brand sails through calm waters and rough seas, taking on characteristics of its own as seen in the six lines that are finely crafted on the body of the trophy. These six lines signify the DNA of the brand – Leadership, Drive, Innovation, Adaptability, Endurance and Commitment; important characteristics that build the brand.
Every winning brand must have:
LEADERSHIP – to COMMAND its presence in the market
DRIVE – to build on the BRAND SUSTAINABILITY
INNOVATION – to stay RELEVANTamidst changing trends
ADAPTABILITY – to NAVIGATEunforeseen issues that arises