The Asia Pacific Brands Foundation chose this theme, SENSATIONALISE YOUR BRAND TO SUBSTANTIALISE THE BRAND for The BrandLaureate SMEs BestBrands Awards 2017-2018 as it strongly feels that for small medium enterprises (SMEs) to rise up and be seen, the most effective way is to SENSATIONALISE and SUBSTANTIALISE your brand. SMEs must adopt bold branding strategies if you want to stand up and break into the league of big boys.

SMEs must not only SENSATIONALISE and SUBSTANTIALISE your brand but build it to become a diamond brand, one that has great value and is coveted by all.

There is a diamond in every SME and it is for you to unearth it and SENSATIONALISE it to become a polished gem. I greatly encourage all SMEs to discard that small mentality present in you. Reach out to your consumers, local and global with your sensational brand. Remember it is a borderless world now and opportunities abound. Small brands have disrupted global brands with their sensational branding and you can do it.



The trophy for The BrandLaureate SMEs BestBrands Awards 2017-2018 is specially designed to reflect its theme SENSATIONALISE YOUR BRAND TO SUBSTANTIALISE THE BRAND. Specially handcrafted for this prestigious Award, the trophy has pewter as its medium and is 24k gold plated.

Elegant and stunning, the trophy is a masterpiece that reflects the brand’s journey to achieve brand success and leadership position. Rising from the broad base of the trophy which is heavily competitive, the brand navigates upwards and moves away from the rest of the competition 

with its bold and sensational branding strategies. As it journeys on, the brand seizes numerous opportunities and captures market share as represented by the spaces seen in the trophy. The two spirals in the trophy indicate the brand’s mission to achieve a wider target audience and to establish its presence and footprint, locally and globally.

Success in branding comes when the brand has captured pole position and the Swarovski diamond crystal at the top of the trophy indicates that the brand has achieved its mission of being a brand leader. 

The diamond crystal signifies that the brand is a diamond brand, with great brand value, respected and admired by all.

The emblem of the The BrandLaureate SMEs BestBrands Awards on the trophy provides the brand with the platform to position and grow further. SMEs BrandLaureates are champions in their respective industries and have a strong sense of branding imbued in them. They are a source of inspiration to many and the pride of the nation.

Steps to Winning The BrandLaureate Award

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