SENSATIONALISE YOUR BRAND TO SUBSTANTIALISE THE BRAND
The Asia Pacific Brands Foundation chose this theme, SENSATIONALISE YOUR BRAND TO SUBSTANTIALISE THE BRAND for The BrandLaureate SMEs BestBrands Awards 2017-2018 as it strongly feels that for small medium enterprises (SMEs) to rise up and be seen, the most effective way is to SENSATIONALISE and SUBSTANTIALISE your brand. SMEs must adopt bold branding strategies if you want to stand up and break into the league of big boys.
SMEs must not only SENSATIONALISE and SUBSTANTIALISE your brand but build it to become a diamond brand, one that has great value and is coveted by all.
There is a diamond in every SME and it is for you to unearth it and SENSATIONALISE it to become a polished gem. I greatly encourage all SMEs to discard that small mentality present in you. Reach out to your consumers, local and global with your sensational brand. Remember it is a borderless world now and opportunities abound. Small brands have disrupted global brands with their sensational branding and you can do it.