Plated in 24K gold, the three strands that spiral out of the base of the trophy to the apex represent the brand’s journey of realizing its vision to be the No.1 brand in the industry with international footprints. The curves and bends of these strands show that success is never a straight forward route but ﬁlled with many obstacles and challenges faced by the brand before it arrives at its leadership position. Through smart and innovative branding, the brand is able to outwit its challengers and hold its forte to become the market leader.
The crystal diamonds embedded at the top of the strands denote that the brand has successfully executed its vision and is much sought after and revered as a distinctive and excellent brand.
Like the trophy, recipients of The BrandLaureate SMEs BestBrands Awards 2019-2020 are masterpieces crafted out of passion and devotion to the brand and strive to thrive for brand success.