THE FUTURE IS BRAND – BRAND INSPIRES

THE BRANDLAUREATE SPECIAL EDITION WORLD AWARDS – CHINA EDITION (SHENZEN)

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SPECIAL EDITION WORLD AWARDS FEATURED RECIPIENTS

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THE TROPHY

Intended to reflect the very zenith of brand excellence, the trophy crafted for The BrandLaureate Special Edition World Awards 2019 personifies a BRAND CHAMPION and is specifically fashioned for this premier Award – demonstrating rarity of the highest order. The insightful thought and precision design accorded to this trophy is indicative of the high-level advancement in the science and art of branding.

The BrandLaureate’s statuettes, which harmoniously symbolize distinction, perfection and order, is embossed on each side of the three-sided trophy. The embossment of the three statuettes signify that brands must stand out and be perpetually imprinted upon the minds of consumers; a feat which only robust and successful brands are able to achieve on a sustainable level. Brands that are embossed upon the minds of consumers prompt strong mind recall as they have fruitfully created positive lasting impressions which bring untold value to the brand. Such exemplar brands are always the preferred choice. This is undoubtedly the HALLMARK of SUCCESSFUL BRANDS and the DIFFERENTIATING FACTOR between the ORDINARY and the CHOSEN.

The stance of the statuettes, with their hands stretched out heavenward to support the globe atop the trophy, is an expression of the pioneering and gung-ho spirit that all brands must radiate in order to embrace the ongoing quest of conquering new horizons. The distinctive bearing signifies the innovative essence and brilliant ideas that will elevate and thrust the brand to a greater measure of prominence.

These enduring qualities are further enhanced by the alert and ever-watchful eyes statuettes – mindfully observing the changes and challenges which present themselves in the industry and environment. Such a purposeful gaze is a stark reminder that brands must always be on their toes and stand on guard to ward of challenges or seize opportunities that come their way.

The globe located at the pinnacle of the trophy represents the brand’s global reach and the nodes show the interconnected world which we are in today – where new possibilities are continuously created through the spirit of innovation and creativity.

The three statuettes are standing on a firm base which represents the solid foundation of the brand. Every successful brand needs a strong footing in order to propel itself forward and nurture sustainability.

The trophy, made of pewter, is plated in 24k gold. Such an inspired and inspirational masterpiece aptly befits the winners of The BrandLaureate Special Edition World Awards 2019 – undoubtedly a cherished milestone in the journey of any brand that is worth its salt, driven by vision and fueled by desire, with an undying mission is to INSPIRE, IMPACT and IGNITE
brand excellence!

品牌洛勒特世界卓越品牌特别奖奖杯,象征着耀眼品牌佼佼者的完美佳作。奖杯的设计和手艺制作充分体现出品牌科学与品牌形象艺术密不可分的一环。

奖杯三面刻着的品牌洛勒特浮型雕像象征卓越和完美,浮型雕像在存在预示着品牌必须突出和深深烙印在消费者的脑海之中;一项唯有强大和成功品牌所能实现的目标。深深烙印在消费者的脑海之中的品牌将能成为第一提及知名度品牌,为消费者留下深刻和持久的印象,将可为品牌带来卓越的价值。这些品牌一般上都会是消费者首选品牌。这就是成功品牌的最大特点,也是一般品牌和首选品牌的最大区分因素。

奖杯上浮型雕像之双手伸展直向天空,支撑着奖杯上的地球,意义在于体现出卓越品牌先决条件必须具备热忱和开拓精神,方能征服突破新界限。浮型雕像的设计标志着可助升华和推动品牌,迈向新高峰之卓越理念和创新精髓的极重要性。

浮型雕像极度敏锐和高警惕性的双眼,象征着直视及密切关注业界与大环境格局所面临的变化和挑战。因此,企业家必须时时刻刻保持警惕和处于最佳迎战状态,以应对一路以来的潜在威胁和难得之契机。

屹立在奖杯顶端的地球代表着品牌知名度已达全球化和地球上的交界点,则意味着我们今日世界的高连接性,秉持创意与创新的精神,新契机将会日日涌现在你我眼前。

三面浮型雕像站稳脚跟也代表着品牌必须拥有稳固的基础,因为每一个成功的品牌都得依靠强稳的基础方能全力迈前发展,以及确保拥有高永续性和持久性的发展步伐。

品牌洛勒特世界卓越品牌奖之奖杯是采用24K镀金和锡打造成型,是每一位品牌洛勒特世界卓越品牌奖得奖者的最佳荣誉象征。这项奖项无疑是驱动于伟大愿景和激发于高启发性、高影响力和高激情之不朽使命的卓越品牌在漫长的奋斗旅程中最值得珍藏、珍惜的里程碑。

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SPECIAL EDITION WORLD AWARDS EVENTS HIGHLIGHT

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