With its humble origins as a single store at Seattle’s Pike Place Market in 1971, the brand name Starbucks was inspired by the novel Moby Dick, has reached out to coffee lovers all around the world, and in that process gaining loyal customers and ardent fans along the way.
Since then, big fans of Starbucks, many claiming favorites on the brand’s Frappuccino, Lattes, Signature Banana Chocolate Muffin and Spicy Chicken Pocket.
Over the years, Starbucks’s outlets have been the choice for meetings, meetups, dates and working spots professionals, students and café lovers.
Across the world, Starbucks has enjoyed a strong brand presence and brand image. Their modern day mermaid siren icon, seen on every cup, is one of the most recognizable logos today.
While many people associate coffee with Starbucks, the brand has been getting more nods from non-coffee drinkers with their fusion fruity beverages.
The coffee giant also stands out from its competitors in the retail coffee industry with notable social responsibility programs and initiatives.
One such initiative is their signing stores, with dedicated stores employing deaf staff.
Raising awareness and creating more interaction between coffee lovers of various abilities and disabilities, the first ever signing store opened its doors in 2016 in Bangsar Village, Kuala Lumpur, Malaysia and with three more signing stores in Washington DC, Guangzhou and Penang.
In recent times, Starbucks continued to showcase their social responsibility philosophy, as they supported frontliners during the Covid-19 pandemic by serving over 1000 cups of coffee at hospitals, police stations and checkpoints.
Starbucks’ CSR programs have always been cleverly crafted, taking into account the community, the environment and ethical sourcing. Internationally, the coffee retailer continues to build on their reputation as the coffee brand that cares.