All brands stand out for one reason or another. Some stand out more than others, but every brand is known for something, and has become the generic term in their respective market.
The process of Brand Development gets overlooked at times, and is often times replaced with the marketing and sales processes.
Whether we realize it or not, every entrepreneur and business owner is building a Brand. Itโs always best if the brand development process is intentional and not done on the fly.
Brands have four stages of growth. Each stage more distinct, recognizable, and profitable than the one below, and they fall into one of these four categories, which apply to Brands across every industry or niche.
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