ACCORDING to a recent market report listed on Research and Market, the global beverage market size is evaluated at US$1.54 trillion in 2018 and is projected to reach $1.85 trillion by the year 2024.
Geographically, developing countries in Asia Pacific, like China, India and Thailand are expected to be some of the largest beverage markets in the coming years, owing to rising disposable income, rapid urbanization and changing the lifestyle of consumers.
In recent years, the global beverage industry has seen a growing number of mergers, acquisitions, and product launches so that the leading beverage companies can maintain their competitive advantage.
1. Coca-Cola Co. — The Coca-Cola Company is an American multinational beverage corporation headquartered in Atlanta, Georgia. The Coca-Cola Company has interests in the manufacturing, retailing, and marketing of non-alcoholic beverage concentrates and syrups. The company produces Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton.
2. PepsiCo — PepsiCo is a global food and beverage leader with a product portfolio including Gatorade, Frito-Lay and Pepsi-Cola PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world.
3. Red Bull — Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Red Bull has the highest market share of any energy drink in the world, with 7.5 billion cans sold in a year (as of 2019).
4. Nescafe — Nescafรฉ is a brand of coffee made by Nestlรฉ. It comes in many different forms. The name is a portmanteau of the words “Nestlรฉ” and “cafรฉ”.
5. Sprite — Sprite is a colorless, lemon and lime-flavored soft drink created by The Coca-Cola Company. It was first developed in West Germany in 1959 as Fanta Klare Zitrone (“Clear Lemon Fanta”) and was introduced in the United States under the current brand name Sprite in 1961 as a competitor to 7 Up.
6. Gatorade –The Gatorade Company, Inc. is an American manufacturer of sports-themed beverage and food products, built around its signature line of sports drinks and is marketed and sold in 80 countries.
7. Monster — Monster Energy is an energy drink that was introduced by Hansen Natural Company (now Monster Beverage Corporation) in April of 2002. Monster has a 35% share of the energy drink market and the second highest share after Red Bull.
8. Dr. Pepper — Pepper is a carbonated soft drink created in the 1880s by pharmacist Charles Alderton in Waco, Texas, and first served around 1885. Dr Pepper was first nationally marketed in the United States in 1904 and is now also sold in Europe, Asia, North and South America, and Australia, as well as New Zealand and South Africa. Variants include Diet Dr Pepper and, beginning in the 2000s, a line of additional flavors.
9. Fanta — Fanta is a brand of fruit-flavored carbonated soft drinks created by Coca-Cola Deutschland under the leadership of German businessman Max Keith. There are more than 100 flavors worldwide.
10. Lipton — Lipton is a British brand of tea, owned by Unilever. It is also a supermarket chain in the United Kingdom, later sold to Argyll Foods, after which the company sold only tea. The company is named after its founder Sir Thomas Lipton. The Lipton ready-to-drink beverages are sold by Pepsi Lipton International, a company jointly owned by Unilever and PepsiCo.
