CONGRATULATIONS to Amran Abdul Hamid, CEO & Founder of PENYETPENYET.COM, for receiving The BrandLaureate e-Branding BrandLeadership Award 2020.

Ayam Penyet is an Indonesian — more precisely East Javanese cuisine — a fried chicken dish consisting of fried chicken that is smashed with pestle against mortar to make it softer, served with sambal, slices of cucumbers, fried tofu, and tempeh.

The main ingredients are “Squeezed” or “Smashed” fried chicken served with sambal.

In 2010, the first PENYETPENYET.COM outlet opened in Malaysia at Maju Junction Mall, Kuala Lumpur.

PENYETPENYET.COM has come a long way. Today, the restaurant chain has expanded throughout the country with 15 outlets in Penang and Kelantan.

The popularity of their spicy chicken dishes such as Ayam Penyet Grand, Ayam Belado Keren, Ayam Sambal Ijo, Ayam Bakar Jomblo, and Ayam Bakar Hunny continues to grow with the availability of online order delivery.

With great success comes great responsibility. Their thriving business model and rapid expansion is a testament to the company’s able leadership in moving their business forward, through great team culture and great synergy.

Therefore, it comes with no surprise when PENYETPENYET.COM won an award for Emerging Franchise in 2017.

During an interview, Amran said they are confident that their chicken dishes not only cater to Indonesian and Malay customers but also appeal to customers of all ethnic backgrounds in other markets throughout the region – as proven through the success of their outlets in Malaysia and Brunei.

“Our aim is to expand our restaurant chain to 100 outlets within the next 5 years, and we are confident of achieving our goal.” Find out your favorite Ayam Penyet dishes at