The terms “brand” and logo” are often used interchangeably. But though a logo can be the symbol of a business, it is not the entirety of a brand. In fact, creating a logo is just one small step towards developing a strong brand identity.

A brand identity is made up of what your brand says, what your values are, how you communicate your product, and what you want people to feel when they interact with it.

Essentially, your brand identity is the personality of your business and a promise to your customers.

Here are two things that defines the Coca-Cola’s brand identity:

1. It begins with a red logo in the text script. The red color elicits confidence in the person who drinks Coke, while the script typeface is all about enjoyment.

2. Coca-Cola prints its logo on a uniquely shaped bottle, and no other beverages look exactly like it. This tells customers that they’re not getting an imitation, and this is the real thing. This is how the brand develops trust and credibility.

If you’re working to develop your first brand identity for a client, or doing this for your own business, it is important to understand what a brand is and what it takes to create one.