What makes a Fintech Brand great?
Here are two pointers
Branding – with big data, telematics, digital wealth management, open banking and more fintech solutions, products and services can be more personalized than ever. Branding allows a fintech brand to have a competitive edge against its competitors. From Brand name to Brand Positioning (brand’s culture, core values, benefits) to Brand Development needs to be aligned with it’s Brand Vision and Mission.
Marketing – Well planned strategic marketing brings out differentiation in one’s brand. Fintech is now a booming industry and a buzzword with new financial technology companies starting up every month! Competitions are greater than ever, brands in the fintech industry that inculcate proper branding with strategic marketing plans from understanding it’s customer to analyzing the solutions and then executing the strategic plans, by doing these processes, a fintech brand will stand out from the pool of new start up and with the right differentiation can elevate themselves and thrive.
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