The trophy is a testament of the brand’s success and its leadership position in the industry. Only brands that have achieved great prominence and have risen through the ranks are worthy of this distinctive trophy which is a symbol of brand dominance. Specially crafted to reflect the eminent stature of the Award, the theme, ‘TAKE YOUR BRAND TO PROMINENCE FOR YOUR BRAND DOMINANCE’ befits your business aspiration for success. 

The design is a fabulous work of art. The creative concept of a torch, guiding the brand to its destination ignites & invigorates the brand with its radiant illumination. The design is a fabulous work of art. The creative concept of a torch, guiding the brand to its destination ignites & invigorates the brand with its radiant illumination. 

The body of the trophy is a strong and sturdy tree trunk and engraved on it are joining strands, which reflect the strong network and the ability to build sustainable momentum for revival. In business, networking or ‘Guanxi’ is a paramount element to expand one’s market reach. The joining strands also reflect the maturity of a tree trunk and its strong foundation; characteristic of prominent brands that have survived multiple odds to arrive at their dimensional, dynamic and distinctive position.

With the trunk as the solid base, the brand is able to expand its presence throughout the world and its leadership authority. The Mandarin calligraphy of LEADERSHIP is boldly engraved on the sturdy trophy. The success of the brand is further endorsed by The BrandLaureate’s golden emblem, where only the best are deserving of this prominent & prestigious award.