Bigger brands with large customer bases tend to have presences across multiple platforms. Giants like McDonald’s and Starbucks obviously have the resources to be everywhere at once, but what if you’re a small business?

First things first: how do you decide where your business needs to be?

Rather than try to dominate them all, you should consider which platforms make the most sense based on your industry and audience. Here are the top three platforms to focus on.

FACEBOOK — Facebook’s ad platform is the gold standard for social media ads if you’re interested in paid promotions. On a similar note, Facebook a must-have for brick-and-mortar businesses looking to target local customers. It’s a prime place to grow a dedicated local following.

INSTAGRAM — At its core, Instagram is a network centered around visual content. A major hub for brick-and-mortar businesses, ecommerce shops and influencers alike, the platform encourages brands to get creative. From eye-popping photos to clever captions, it’s all about finding unique ways to show off what you’re selling.

LINKEDIN — is a network laser-focused on business trends and networking. Although most business profiles primarily belong to start-ups, LinkedIn is a goldmine for anyone networking in the B2B space. Looking to get in touch with an influencer, marketing manager or CEO? Chances are you can find them here.

CLARIFY YOUR VISION — What is the authentic vision behind your brand?

DEFINE YOUR NICHE – Who is your ideal audience?

FONTS + COLORS – Establish a font and color palette for your brand that would appeal to your ideal audience.

TOPIC CONSISTENCY – What topic do your audience wants to see?

POSTING SCHEDULE – Establish a consistent posting schedule.

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