BRAND KNOWLEDGE
The BrandLaureate- Tun Dr. Mahathir Lecture Series feature the best of thoughts and ideas from personalities who have been conferred The BrandLaureate Hall of Fame Awards and The BrandLaureate Brand Personality Awards. These Personalities are visionaries, statesmen and captain of industries who have made a profound impact on the environment that we live in – Political, Economically and Socially.
The Lecture Series is in line with the objectives of the TWBF to educate and inform and to promote good branding practices in Malaysia and the whole world. Branding is no longer confined to business practices. The entire process of branding is also applicable to individuals as our value guide our action and personalities while the knowledge that we have determines our future and longevity.
BRAND KNOWLEDGE
The BrandLaureate- Tun Dr. Mahathir Lecture Series feature the best of thoughts and ideas from personalities who have been conferred The BrandLaureate Hall of Fame Awards and The BrandLaureate Brand Personality Awards. These Personalities are visionaries, statesmen and captain of industries who have made a profound impact on the environment that we live in – Political, Economically and Socially.
The Lecture Series is in line with the objectives of the TWBF to educate and inform and to promote good branding practices in Malaysia and the whole world. Branding is no longer confined to business practices. The entire process of branding is also applicable to individuals as our value guide our action and personalities while the knowledge that we have determines our future and longevity.
Build Your Brand
Unleashing human potential through teamwork, co-creativity and innovation & How to inspire brands to become leaders and to transform the world
When Brand Hurts Brand Damage is like Brain Damage
Why is BRAND DAMAGE liken to BRAIN DAMAGE? Simple, when the brain is damaged, one cannot function properly. Our cognitive senses are down and out. We cannot comprehend, learn, understand and feel what is happening.
YOU, The Key To Your Brand Success
If Your KPI is to build your BRAND to OUTSMART YOUR COMPETITOR and to STRENGTHEN YOUR BRAND LEADERSHIP, then you must not miss this seesion which will give a better undestanding of the POWER OF BRANDS and how you can be the MASTERMIND TO ITS SUCCESS
Brand Invest Why Not & Not Why?
Is your brand the key driver of growth and generating the best returns for you? Do you see your brand offering endless possibilities of growth? Is your brand robust and alluring?
Communicate Your Brand Effectively
Allein Moore will take you through the steps to bring brand success and how to maintain a brand as the market develops. He will show you how to perform a brand analysis and conduct brand health checks as well as guide you on maintaining brand momentum.
Creativity And Innovation – The Way Forward In Branding
The Asia Pacific Brands Foundation organized The Tun Dr Mahathir – The BrandLaureate Lecture Series – “ Creativity and Innovation – The Way Forward in Branding on October 29,2010 at the Berjaya Times Square Hotel, Kuala Lumpur.
Global Mind Sharing, The Japanese Experience
The Asia Pacific Brands Foundation (APBF) organized The Tun Dr Mahathir – The BrandLaureate Lecture Series with the theme “Global Mind Sharing, The Japanese Experience”.
Vision 2020 – Is it a mission possible?
Launched on 30 June 2009, The Tun Dr Mahathir – The BrandLaureate Series featured H.E. Tun Dr Mahathir Mohamed as the first keynote speaker. The keynote address was “Vision 2020 – Is it a mission possible? 1Malaysia, is it the driving force?”
“Branding The Spider Way “
The spider is an arachnid that is highly intelligent and survives in any challenging environment. They have the incredible strength, ability and agility to climb walls and ceilings.
“Overcoming Your Fear, Climbing Your Way to the Top”
Alain is a solo urban climber and he has conquered many of the world’s tallest buildings. Scaling the smooth exteriors of these building with just his bare hands and climbing shoes, Alain defies all odds to reach the top of the building.