The BrandLaureate Book of World Records
The Best, The Greatest, The Game Changer
The BrandLaureate Book of World Records (BOWR) is the First World Record by a foundation that recognises exquisite and admirable brands (Individuals & Organisations). The BrandLaureate BOWR honours and recognizes outstanding individuals who have set the benchmark of excellence in their respective industries – remarkable epitomes who have contributed significantly to the world and society at large through their varied fields of expertise. It is a special recognition given to acknowledge personalities who garnered worldwide recognition with record-breaking achievement and highest accomplishments.
How is it different from the other world records keeper – The BrandLaureate Book of World Record holders are based on individual or organisation achievements and accomplishments.
How did The BrandLaureate Book of World Record come about?
The BrandLaureate Book of World Records was conceived by Prof. Dr. KK Johan, World President of The BrandLaureate, inspired by the extraordinary achievements of global personalities, companies, and organizations in branding themselves as the best of the best. He believed that recognizing such branding excellence is one of the greatest tributes one can give. These remarkable records deserve global recognition and documentation—to inspire both the present and future generations.
Why do YOU need The BrandLaureate Book of World Records?
To be recognised by the world’s premier branding authority—The BrandLaureate—is to affirm your place among the best. The BrandLaureate Book of World Records offers record holders a prestigious platform that celebrates excellence, instills a deep sense of achievement, and reinforces brand trust. It is more than a record—it is a legacy of branding brilliance that inspires confidence, credibility, and global recognition.
“The ultimate aim of The BrandLaureate Awards is -To Touch hearts, Move minds, and Inspire brands to reach The Pinnacle of Their Brand Success.”
-Prof. Dr KKJohan
You can be a part of The BrandLaureate Book of World Records family.
Join a distinguished circle of world-class individuals and organizations celebrated for their record-breaking branding achievements.
Selection Process for The BrandLaureate Book of World Records
Record Holders Evaluation
All The BrandLaureate World Record holders are carefully evaluated and selected by the Selection Committee based on their achievements and branding excellence. The selection process includes a thorough review of each application or nomination by the Committee.
Individuals or organizations may apply directly for consideration.
Criteria:
1. Demonstrated branding achievement – What is your brand’s outstanding accomplishment?
2. The applicant must hold a record-worthy achievement that merits global recognition.
Anyone may nominate a deserving individual or organization by submitting the official email: bowr@thebrandlaureate.com.
Due Diligence
& Verification
The BrandLaureate Book of World Records team will conduct comprehensive documentation, fact-checking, field visits (if necessary), and due diligence for all applications and nominations.
The Selection Committee will review all verified submissions to determine eligibility and confer the recognition accordingly.
OUR RECIPIENTS
The Best, The Greatest, The Game Changer
Tan Sri Dato Seri Dr. Teh Hong Piow
The Greatest Malaysian Banker of All Time
2018
Manny Pacquiao
One of The World’s Greatest Boxers of All Time.
The Greatest Asian Boxer of All Time.
An 11- Time Champion in 8 Different Weight Divisions.
2018
Dr. Stig Severinsen
Four Times AIDA International Free Diving Champion with Guinness World Records for “Longest Swim under ice“ 500 ft (wetsuit/ monofin) and 250ft (swimming trunks)
2018
Aaron Crow
The World’s Only Mentalist who did supravision, kniferoulette, needles, bowman, flatline & bulletcatcher in Appearances throughout Europe, Asia, North & South America
2018
Tun Dr Mahathir Mohamad
The World’s Oldest Prime Minister (93 Years Old)
2018
Dr. Ir Ciputra
The Greatest Inspirational Property Developer of Indonesia
2018
Reinhold Messner
The First Alpine Style Mountain Climber to Ascend all Fourteen Peaks Over 8,000 Metres (26,000 ft) Above Sea Level
2018
Malaysian United Run 2017
Organised by Institute Onn Jaafar
The Largest Youth Participated Run in Malaysia
2017
Datuk Nicol David
The Greatest Female Squash Player of All Time with Eight World Championship Titles & Being World No. 1 for 112 months
2019
Alec King
Ex – Seaman, 96 Years Old – The Last Sailor of HMS Malaya
2019
Datuk Lee Chong Wei
Malaysia Badminton Legend – The Only World’s Badminton Legend to Ever Hold World No.1 Ranking for 348 weeks (6 years and 8 months, from Year 2000 – 2019) With 199 consecutive weeks & Winnings 69 Single Titles
2019
Tan Sri Emeritus Professor
Datuk Dr Augustine S.H. Ong
The Father of Malaysian Palm Oil
2019
Million Loves in Me
(Director, Sampson Yuen 袁仁康)
An Independent Film That Received The Most International Awards (93 International Awards from Year 2017 – 2018)
2019
Alain Robert
(The French Spiderman)
The Only Solo Climber to climb 161 skyscrapers around the world with bare hands & without safety equipment
2019
Professor Datuk Dr Jimmy Choo, OBE
The Most Inspiring Legendary Chinese High Fashion Shoe Couturier
2019
Dato’ Seri Dr Wan Azizah
Binti Dato’ Dr Wan Ismail
The First Woman Deputy Prime Minister of Malaysia
2019
Prof. Dr KKJohan
The Founding Father of The BrandLaureate & The King of Branding
2019
YBhg Tan Sri Dato’ Seri
Dr. M. Mahadevan
The First Psychiatrist in Malaysia & The Father of Psychiatry in Malaysia
2019
Star Residences
The unique Star-shape kinetic feature comprising of 88,000 pieces of stainless steel plate of podium facade in Kuala Lumpur City, Malaysia
2020
Resorts World Genting
The Iconic Resort City of Lifestyle, Leasure, Entertainment & Themed Attraction on a Highland of 1,865 m (6,118 Ft) Above Sea Level
2023
The Wynners
The Most Popular Longest Standing Cantonese Pop Band in Hong Kong (1973 – 2023)
2023
Prem Rawat
The most number of peace messages delivered from age 4 to present time ( 5,623 messages)
2023
Prem Rawat Foundation
The peace Education Program, The Adoption of Peace Education Program by 892 prisons globally
2023
Soh Wai Ching
World’s No.1 Tower Runner (2022 – current)
World Champion of Taipei 101 Run Up 2024 (4th May 2024)
Conquering 646m Elevation Gain in 18 Minutes and 36.62 Seconds
2024
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